It’s time to engage consumers with festive offers !

For many brands the label is often the first tactile touchpoint in the customer journey

with speciality food retailers and suppliers, locally producing crafted beers and wines, seasonal branding is becoming big business.

Whether they are customising jars & boxed packaging or designing new rebranded labels for special batches of crafted beers or wines, festive and seasonal product offers do create new sales, and build brands, especially for businesses who are customising their merchandise for hotels, restaurants, cafés, or bars around festivals and seasonal offers.

So, it makes sense to make the most of seasonal marketing campaigns particularly around the holidays when business can use the festive feeling to bring customers closer their products.

Welcome to the world of personalise products sold through hotel and restaurant chains.

Rebranding your products alongside your partners is just as important as supplying great products.

However, you do need to take control, if you don’t do the product rebrand and new labelling effectively, consumers won’t be aware of your partnership with the reseller and potentially this could leave a bad impression of your product, hitting your revenues and profitability goals. Timing is critical, your goal is to make sure that the labelling of your products still represents your brand and the repackaging is designed into the consumers journey.

For many medium sized businesses, Eclipse label finishing equipment is the investment of choice.

When it comes to new labelling and seasonal branded offers you need to get a few things right:

  1. when will the rebrand need to start?
  2. what are the touchpoints for the product?
  3. what’s specific to the cultural event?
  4. always add value to the merchandise
  5. make the labelling cost effective to change and adapt
  6. keep the customer journey on point
  7. keeping full control of all new labelling!

Eclipse label finishing equipment has been developed so you can shape and change your label production on demand, in-house, cost-effectively!

If you would like further information on the Eclipse product range or you are interested in becoming part of our specialist dealerships.

You are invited to contact Adam in the first instance, by email, to arrange a conference call or a book a live equipment demonstration.

Are you ready to future-proof your labelling systems ?

In terms of investment into Eclipse Brand:

We are looking to set-up a distribution network across companies within print and label production supply chains.

If you would like further information on the Eclipse product range or are you interested in becoming part of our specialist dealerships.

You are invited to contact Adam in the first instance, by email, to arrange a conference call or a book a live equipment demonstration.

Contact: adamp@eclipselabelequipment.com